The Group has drawn the values that reflect its culture and carry its vision from a cooperative and mutual model. These translate into its commitments for Morocco's economic and social development and strengthen the cohesion between its various entities: Banque Centrale Populaire, Banques Populaires Régionales, network of branches in Morocco and abroad, subsidiaries and foundations.
Solidarity
Born of its vocation as a cooperative bank, solidarity is a fundamental value rooted in the Group's history. It translates into the existence of a support fund between the different regional banks and finds its full extent in the institution's various missions.
- Supporting major projects and government projects.
- Developing the banking facilities and combating banking and financial exclusion.
- Maintaining links between Non-Resident Moroccans and their family in Morocco.
Proximity
Its regional structure, the density of its network and its good distribution throughout the Kingdom favours the bank's rooting in local realities; it thereby contributes to using savings within the regions where they are collected and promotes local banking activities.
In Morocco as abroad, the Banque Populaire cultivates proximity with its customers, through the mesh of its branches, ATMs and home banking.
Citizenship
The Banque Populaire Group's actions are a part of an overall process of sustainable development. Its civic vocation thus finds its expression in its three foundations:
- The Fondation Banque Populaire, dedicated to supporting culture and education.
- The "Fondation Création d'Entreprises", intended to support and promote the entrepreneurial spirit both for the benefit of local customers and for Non-Resident Moroccans (NRM).
- The "Fondation Attawfiq Micro-Finance", dedicated to banking and financial inclusion as well as the fight against precariousness and social exclusion through actions to support micro-entrepreneurs and to finance income-generating activities.
Performance
The Banque Populaire Group is committed to its customers and partners to improve its operational efficiency. It therefore cultivates, both at the individual and collective level, efficiency, professionalism, customer satisfaction and innovation to optimise and streamline its modes of operation.
