Sustainable development

Close to our customers through the largest banking network in Morocco, we are committed through our actions and Foundations to the country’s economic and social development in favour of the people as well as the environment.

CSR initiative  



Banque Populaire’s co-operative and solidary model shows that raison d’être and profitability are not in conflict. We are convinced that our responsible behaviour stimulates our growth in the long term, and we take care to incorporate sustainability into the heart of our operations and well as into our offers in all the countries where we have a presence. Consequently, our actions are perfectly in line with the global framework of the Sustainable Development Goals (SDGs) as listed in the UN’s 2030 Agenda. Those goals are humanity’s major challenges for the coming decade, and will continue to guide our future actions.
Over and above the search for financial profits, we are also driven by the search to create value for all. Since our banking group was established in 1926, we have contributed to local economic development in all the regions of the Kingdom by supporting industries as well as the many medium-sized and more modestly-sized businesses.
Over the last few decades, our principle of corporate responsibility has also taken shape through our major role in financial inclusion.
Moreover, as a financial institution of the first rank, we measure the impact that our financing decisions can have on all our stakeholders as well as on the environment.
We have organised ourselves in that regard since 2012, the year in which our Environmental and Social Risk Management System was launched. In 2016, we launched our first green financing products (Green Bonds and Eco Energy Invest). The following year, we went further by setting up a Sustainable Development Directorate to structure our commitments and steer their roll-out. 2018 saw an initiative to define our CSR commitments. That initiative brought out 15 strategic commitments for 2023, backed up by four main strands: follow an ethics-based approach in our day-to-day practices, make a commitment to socio-economic development, take action against climate change, and act as a responsible employer.
From 2020 onwards, we shall incorporate those commitments into our future strategic plan, in order to bring about convergence between overall strategy and CSR strategy to follow a single direction, that of sustainable development.
In that regard, it should be recalled that this year, our actions have been rewarded by our entry to the “Top CSR Performer” awards nationally and “Best Emerging Markets Performers” internationally, run by the Vigeo-Eiris rating agency, as well as our incorporation into the new “Casablanca ESG 10” Environmental, Social, and Governance reference index, set up by the Casablanca Stock Exchange. In addition, on the eve of the publication of this report, the CGEM (Confédération Générale des Entreprises du Maroc – Moroccan General Business Confederation) awarded us its CSR Label.
A first in Africa: we are preparing to launch Social Bonds through our powerhouse subsidiary in West Africa, Atlantic Business International (ABI), which is present in 8 member states of the West African Economic and Monetary Union (WAEMU) area. Those bonds are intended to finance large social projects (hospitals, social housing, schools, etc.) in partnership with the World Bank group’s International Finance Corporation (IFC).

Mohamed Karim Mounir

Chairman and Managing Director​



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